If you are like most people, you may find that writing your own content can be quite intimidating. Even when you have a great message to share, you might still struggle with framing your words with clarity and coherence. Perhaps you’ve never identified your authentic writing voice. Therefore you’re not aware of how you can leverage your communication style to engage and influence your target audience to take a particular action, whether to listen, to follow you, or to buy what you’re selling. With this course, we have simplified the writing process to help alleviate your worries. Not only will we walk you through the who, what, when, where, why, and how of writing; we also give you tools for crushing and overcoming writer’s block, which can impede the free flow of your written communication. In just six weeks, you will gain the following:

1. An awareness of the personality of your own writing style and how this affects your audience
2. Strategies for capturing and nurturing potential clients
3. Engagement tools for influencing your audience to take action, and ultimately buy your products and/or services;
4. A better understanding of grammar, mechanics, sentence structure, and other aspects of writing that affect your message clarity
5. A complete draft of your business brand story